Meta + Adcolor Branding

The theme for the 16th annual ADCOLOR awards and conference was Still Rising. Leaning into our foundation of creating connections and bringing people closer together, our theme for the partnership was "Still Rising Together." Innovation, Creativity, and Action were the key pillars for the AR effect, Creator Playbook, and Mainstage panel we designed. We partnered with Droga5 and AR creator Matthew Chen to visualize "Still Rising Together." The scannable poster encouraged users to interact with both world-facing and front-facing filters where they could interact with the shapes to reveal affirmations or reveal a surprise when another person joined in. Role: Design & Art Direction

Year
2022

Client
Meta

Role: Art director, illustrator, and designer. Each shape leverages the brands color palette and highlights the categories of the awards show. Pictured below, earlier explorations.