Hi, I’m Frances 👋🏽
An Art Director & Creative Strategist who helps global brands & agencies build meaningful digital experiences. Currently at Instagram.
CLIENTS & EXPERIENCE
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AB InBev
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Pepsico
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Estée Lauder
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Coca-Cola
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Droga5
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Google • AB InBev • Pepsico • Estée Lauder • Coca-Cola • Droga5 • Instagram •
My Approach
My approach to design integrates strategic thinking with bold creativity, ensuring each element—from typography to motion design—aligns with the brand's core values and speaks to its audience. I have a strong understanding of design systems, which allows me to create scalable, adaptable frameworks that maintain consistency while offering flexibility across platforms. My background in art direction enables me to lead and craft visually compelling narratives to ensure that every brand’s story disrupts a crowded digital landscape.
Awards & Recognitions
ADC Annual Awards Merit
Effie Awards Bronze
Shorty Social Good Finalist
Google Young Innovator Nominee