In this brand parternship with i-D, we took their iconic A-Z Guide and created a campaign that celebrated fashion, culture, and self-expression through attitude. Blending the bold aesthetics of i-D with the edgy, vibrant personality of got2b, the campaign featured striking visuals and dynamic storytelling, showcasing the versatility and individuality of style. My role as art director ensured the series took a social first approach for captivating images and videos. We highlighted the connection between fashion and hair as forms of personal expression, resonating strongly with a youthful, trendsetting audience.