Ad Council x NRDC: Granny Apple

In partnership with the NRDC and AdCouncil, we're excited to announce the fresh new face of food waste, Granny Apple! Granny Apple was inspired by the arts and craft project of carving an apple an watching a face emerge as it…rot. We brought this character to life as the NRDC's new mascot for their campaign “Save The Food”. We worked with the animation geniuses at Mackinnon & Saunders (Tim Burton, Fantastic Mr. Fox) to bring her and her message to life. Role: Design & Art Direction

Year
2019

Client
Ad Council x NRDC

The Making of Granny