Estee Lauder Companies

Global creative strategy lead on the Creative Shop team at Meta across +25 brands. Spearheaded Reels workshops, quarterly insights, weekly office hours, original concept development, and optimizing their campaigns for content across Instagram & Facebook.

Year
2022-2024

Client
Multiple

  • Estee Lauder

  • Tom Ford

  • Jo Malone

  • Aveda

  • Beauty Summit 2023

  • Clinique

  • La Mer

  • Fragrance Summit

  • "Creative Shop's Creator Workshop was one of the highest rated sessions of the day".

    Cindy Mata Gross, Meta Client Partner CPG

  • This [workshop] just unlocked our entire year!

    Origins Team Breakout

  • We've already been briefed for two upcoming campaigns after this session.

    Sales Partner

"Frances has improved the outcomes of every single project I’ve collaborated with her on. She is smart, passionate, collaborative and incredibly creative."

— Kathryn Stuke, Executive Global Marketing ELC