AB InBev

Led global creative strategy for AB InBev across their local and international brands. Leveraged DR best practices, Reels and Creator workshops, and co-creates to drive brand awareness. Partnered with sales, W+K, Tada, and Meta’s marketing science team to build impactful campaigns.

Year
2022-2024

Client
AB InBev

  • Budweiser Smooth

  • Mike's Hard Lemonade

  • Budweiser Toronto

  • Budweiser World Cup

  • Corona Sunsets

  • Creator Safety Workshop

Case Study: Poker C0-Create

In this partnership with Adult Swim and Cerveza Poker, we worked to optimize their campaign for a Reels first campaign. Leveraging current trends and editing techniques, the campaign doubled in ad recall increasing action intent by 6x the category benchmark.

"Early collaboration with Meta provided instrumental in devising effective strategist for optimal audience connection and heightened brand engagement."

— Eric B, Brand Manager AB InBev